Working smart and not hard

Due to globalization and financial crisis nowadays, businesses have been pushing to reduce their costs in order to survive in the highly competitive environment. This creates more pressure on workers who are called upon to increase their efficiency in order to compete on the global labor market. It is true that people with the same intellectual background operating under the same working conditions perform differently. The aim of this study is to define the concept of "smart work", by identifying techniques that can lead to increased employee efficiency. It is also examined whether only smart work is enough to produce better results and finally it is attempted to list the techniques and tools that will help both employees and businesses to increase their efficiency.