Wie Medientypen unsere Wahrnehmung beeinflussen

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: gut, Fachhochschule Technikum Wien (Wissensmanagement), Veranstaltung: Wissensmanagement, Sprache: Deutsch, Abstract: The thesis is concerned with the question, how medium types such as audio, video and written text in the communication context affects humans perception and which conclusions for internal enterprise communication can be done. From it the following research question results:

¿Wherein are the differences of reception of information as text, audio and video, if these are used as communication forms in net-based enterprise platforms such as Intranets? ¿

In the first part of the work a stocktaking of the current literature is made about communication and perception of information. As is it shown, the different medium types play an essential role in the context of emotions and memory of information.

On the basis of an experiment the behaviour of the tested persons where observed and the memory and the emotions of the test persons where measured to make a conclusion for new media in internal enterprise communication.

In the last part of the work the realizations are summarized and a summary is written, in order to create a guideline assistance for resuming work to this hardly investigated area of internal enterprise communication with new media.

As result it can be held that different medium types have unequal effects on emotion and noticing achievement and the textreceiving, contrary to audio and video, is an active perception process.