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Beschreibung
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
The Go and Stop Signals
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 15. Mai 2015 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 378 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781137466679 |
| Auflage | 2015 |
| Seiten | 223 |
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