What influences the Generation Y to join a Nonprofit Organization?

The future of this planet is bleak and there is a need to shift the Malaysian people¿s mindset from awareness into action in order to save the environment. To do this, there is a dire need to harness the talents of Gen Y. Studies have shown that the Gen Y want to be directly involved in making an impact to a social or environmental cause. Despite the Gen Y¿s inherent earnest to do something fulfilling, there is a challenge in recruiting talent to fill the vacancies in an environmental nonprofit organizations. This research study focusses on the environmental nonprofit organizations. The present recruitment challenge to the environmental nonprofit organizations is to compete with other organizations which are sophisticated and advanced for the same Gen Y talent. The present recruitment challenge to the environmental nonprofit organizations is to compete with other organizations which are sophisticated and advanced for the same Gen Y talent. The study will offer solutions that will help develop the recruitment strategies focusing on Gen Y talent, giving the nonprofits an edge against their competitors.