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Visual Appearance & impulse buying

Visual Appearance & impulse buying

von Mohanad Qammar
Softcover - 9786139933037
39,90 €
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Beschreibung

A visual identity has the power to influence good or bad. The visual merchandising is the tool which is used by the companies or shopkeepers to attract the customers or shoppers to do the unplanned buying. In which the marketers and the shopkeepers arrange their shops or do promotional activities that attract the shoppers by seeing the shop, promotions, their sign boards, atmosphere, shelf arrangement, section divisions, cleanliness and many other factors which attract the shoppers to do impulse or unplanned buying.

Impulse buying

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 02. November 2018
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 113 Gramm
Format Softcover
ISBN-13 9786139933037
Seiten 64

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