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Beschreibung
This work, within the framework of social media marketing, focuses on the characteristics of brand content that have been explored in the literature as potential factors impacting consumer engagement, we will present the objectives, methodology and bibliometric analysis of the systematic literature review based on 44 articles to measure explanatory and moderating variables impacting consumer engagement on social media.
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | 30. Mai 2022 |
| Maße | 22 cm x 15 cm x 0.4 cm |
| Gewicht | 107 Gramm |
| Format | Softcover |
| ISBN-13 | 9786204706160 |
| Seiten | 60 |
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