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Vertical integration in the electronics industry from a RBP

Vertical integration in the electronics industry from a RBP

von Suzana Jezer¿i¿
Softcover - 9783639877731
32,90 €
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Beschreibung

The book addresses the codependences between the vertical integration and the resource-based perspective of companies operating in the electronics industry. The electronics industry is a rapidly changing market, characterized by reduced operating margin, high capital expenditures, short product life cycle and a global supply chain. Companies which are competing in such a market are facing the same challenges and using similar resources. However, they do not achieve the same success level. The aim of the book is to discover how electronics companies can develop core competences and obtain competitive advantage by optimizing the resources in a vertically integrated supply chain setup.

Based on Samsung Electronics Co., Ltd. and Apple Inc.

Details

Verlag AV Akademikerverlag
Ersterscheinung 01. Februar 2016
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 203 Gramm
Format Softcover
ISBN-13 9783639877731
Seiten 124