Value Creation in the Content Provider Industry

With the incursion of modern information technologies, content has been distributed mainly through digital channels. This has led to the emergence of companies providing specialized information (e.g news, reports, and bulletins) in specific market sectors, these companies are known as content providers. Despite of the increasing concern in the establishment of knowledge economies and while much attention has been given to e-business in the literature, the economic effects due to interactions among content providers, competitive intelligence systems (CIS) and final users have largely been neglected. This gap deserves significant attention to be analyzed from a value perspective. This book analyses how content provider firms and CIS interact in B2B transactions. The authors present a snapshot of the industry, identifying actors, their interactions and implications from the perspective of value creation in order to present a new theoretical framework which is used to analyze the value creation mechanisms of six cases. Finally, the authors envision some possible paths for future development for CIS and content providers.