Using of traditional elements in state's presentation

The research area of the book covers the field of using traditional elements in a state¿s presentation of itself during mega sport events like the Olympic Games and the European Football Championship (UEFA). Nowadays, the Olympic Games and UEFA championship (including the World Championship) are the most profitable and popular mega events in the World (Puijk, 1997). Sport, especially such events, has not only become great entertainment, manifestation or demonstration of the lifestyle, but big business with huge profit as well. The Olympic Games today are a global arena that involves investors, participants, residents, the best athletes, tourists, visitors. It is a venue for unity and cooperation of people around the globe all over the world. The mega sport events are both a cultural and a sport phenomenon, which unites traditions, religion, sport, art, entertainment, business and history. The Games espouse high ideals and values, promote the state and country, and spread the idea of peace and best human aspirations. This book could be useful for researchers, students or anyone else who are interesting in sport and states' presentation during the sport events.