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Use and Ethical Issues of Advertisements as Marketing-Tool

Use and Ethical Issues of Advertisements as Marketing-Tool

von Fredrick Mwangi
Softcover - 9783656923756
17,95 €
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Beschreibung

Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Globalization and improved technology have increased competition that has forced many organizations to invest heavily in promotions and advertisements. Inherently, advertising is a powerful tool for reaching the consumers, introducing new products, and increasing sales. It enhances the company reputation and brands in the market. Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing the sales. Therefore, advertising provides the consumers with information so that they can make informed decisions.

Details

Verlag GRIN Verlag
Ersterscheinung März 2015
Maße 21 cm x 14.8 cm x 0.2 cm
Gewicht 34 Gramm
Format Softcover
ISBN-13 9783656923756
Auflage 1. Auflage
Seiten 12

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