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Beschreibung
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
Understanding the City as a Strategic Resource
Understanding the City as a Strategic Resource
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 18. November 2015 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 3317 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783319246222 |
| Auflage | 1st ed. 2016 |
| Seiten | 123 |