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Understanding Competitive Advantage

von Birger Rapp und Fredrik Nilsson
Hardcover - 9783540408727
53,49 €
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Softcover - 9783642074134
53,49 €

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Weitere Formate

Softcover - 9783642074134
53,49 €

Beschreibung

This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area.

The Importance of Strategic Congruence and Integrated Control

The Importance of Strategic Congruence and Integrated Control

Details

Verlag Springer Berlin
Ersterscheinung 07. September 2004
Maße 23.5 cm x 15.5 cm
Gewicht 535 Gramm
Format Hardcover
ISBN-13 9783540408727
Seiten 231

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