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Beschreibung
A never-fading industry, in the UK and worldwide, fashion can hardly be fully explored. Every fashion choice we make has an inherent motive, pulling us in a particular direction. This is a thorough research and survey, conducted on the underlying motives for fashion involvement. You will learn more about how your self-esteem and social influence affect your fashion/shopping choices. Findings of this study are beneficial to students, marketers and consumer psychologists.
The Case of Self-Esteem and Normative Influence
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 19. August 2016 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 203 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659940323 |
| Seiten | 124 |