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Uncertainty-driven Innovation

von Giacomo Marzi
Hardcover - 9783030995331
48,14 €
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Softcover - 9783030995362
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Weitere Formate

Softcover - 9783030995362
48,14 €

Beschreibung

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.


Managing the New Product Development Processes in an Unpredictable Environment

Managing the New Product Development Processes in an Unpredictable Environment

Details

Verlag Springer International Publishing
Ersterscheinung 07. Mai 2022
Maße 21 cm x 14.8 cm
Gewicht 283 Gramm
Format Hardcover
ISBN-13 9783030995331
Seiten 110

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