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Beschreibung
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
An expert guide to the brand co-creation process
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 01. Januar 2013 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 312 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349350094 |
| Auflage | 1st ed. 2013 |
| Seiten | 184 |
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