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Hardcover - 9781137479556
26,74 €
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Beschreibung
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Building an Advantage through Data-Driven Real-Time Marketing
Building an Advantage through Data-Driven Real-Time Marketing
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 11. November 2014 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 388 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349502431 |
| Auflage | 1st ed. 2014 |
| Seiten | 234 |
Schlagwörter
Business Mathematics, Business Strategy and Leadership, E-Business, E-Commerce: geschäftliche Aspekte, Economics, Innovation and Technology Management, Management: Innovation, Marketing, Marketing und Vertrieb, Strategisches Management, Wirtschaftsmathematik und -informatik - IT-Management, Wirtschaftswissenschaft
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