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Hardcover - 9783030953294
181,89 €
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Beschreibung
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Digital Transformation, Immersive Technologies, and Consumer Behavior
Digital Transformation, Immersive Technologies, and Consumer Behavior
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | April 2023 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 236 Gramm |
| Format | Softcover |
| ISBN-13 | 9783030953324 |
| Auflage | 1st edition 2022 |
| Seiten | 132 |
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