TQM and Organisational Creativity in the Hotel Industry

This book sets out to explore the impact of TQM implementation on organisational creativity in the hotel industry. Both regression analysis and Structural Equation Modelling (SEM) were used to test hypotheses and proposed models. For the TQM model, the findings revealed that TQM had positive relationships with both process innovation and product innovation, and process innovation partially mediated the relationship between TQM and product innovation. In the second model, the creativity model, the stimulants to creativity had positive impacts on employee attitudes and work outcomes, while obstacles to creativity had negative impacts on dependent(s), and employee attitudes partially mediated these relationships. The book¿s findings showed that implementing successful TQM practices can help hotels to create an appropriate work environment for stimulating creativity and enhancing innovation.