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Beschreibung
Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 24. Oktober 2016 |
| Maße | 21 cm x 14.8 cm x 0.8 cm |
| Gewicht | 169 Gramm |
| Format | Softcover |
| ISBN-13 | 9783869430119 |
| Auflage | 1. Auflage |
| Seiten | 108 |
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