Tourist experience co-creation and management

The study presented in the book aims to explore the effect of various mananagement approaches and service designs on consumer experience. The research examines and measures the aspects of experience-creation both from consumer¿s and provider¿s point of view in case of guided tours. The discussion focuses on topics of how service providers apply the experience-centric management approach in their strategy and operations, and how do they desing and co-create the tourist experience. The main findings include the Conceptual Frame of Experience-centric Management, investigation of casual relations between service provision and consumer experience quality, and the Tourism Experience Involvement Scale. The study was carried out as a doctoral dissertation. Its first chapters contain theoretical considerations, which are followed by methodology, and the results of the original research.