Tourist Attitude

Tourist attitude is a part of tourism science. It is very critical to understand the tourist attitudes by the tourist destination authority. As a responsible tourist destination authority it is very important to know about the tourist attitude. This book helps the readers to master the skills of tourism science, from assessing the tourist needs and wants, factors that influence over the tourist attitudes, how to measure tourist attitudes and their level of satisfaction with the help of practical analysis. This book also applies various quantitative measures to test tourist satisfaction with the help of different statistical tools using through SPSS data processing software. The attitude measurement process described in this book is not limited to tourist attitude measurement, but applies to any area of practical psychology to measure human attitude.