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Softcover - 9783030276959
139,09 €
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Beschreibung
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 31. Oktober 2019 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 693 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783030276928 |
| Seiten | 426 |
Schlagwörter
Comparative Politics, Electoral Politics, Europa, European Politics, Kommunikationswissenschaft, Media and Communication, Medienwissenschaften, Political Communication, Politik und Staat, Politische Strukturen und Prozesse, Vergleichende Politikwissenschaften, Wahlen und Volksabstimmungen / Wahlrecht
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