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Theory and Practice of Strategic Management

Theory and Practice of Strategic Management

von Kellen Kiambati
Softcover - 9783659598869
54,90 €
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Beschreibung

This book is meant to bridge the gap between theory and practice by developing an understanding as to when and how to apply concepts and techniques learnt in other related disciplines. Strategies are the means by which long-term objectives will achieved. Business strategies may include geographic expansion, diversification, acquisition, product development, market penetration, retrenchment, divestiture, liquidation and joint ventures. Strategies are potential actions that require top management decisions and large amounts of th firm¿s resources. This book is a perfect illustration of what strategic management entails.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 10. September 2014
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 167 Gramm
Format Softcover
ISBN-13 9783659598869
Seiten 100