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Beschreibung
Consider the frequency with which consumers routinely encounter with purchase decisions for which they had almost no information. A place to eat, time to travel, video rental, gifts for family, all are common examples. In complex trademark selection environments that exist today, some researches show that consumers postpone choosing a brand or product.Observing behavior of other consumers may simplify the consumer decision by providing the information that is used as resources of assessment, interest and consumer behavior
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 04. März 2014 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 203 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659219979 |
| Seiten | 124 |
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