The Starbucks Corporation: past, present and future

Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success?

Mistakes which other companies did - and Starbucks not:

-companies didn?t rise enough money to finance growth

-companies franchised too early and too widely

-companies lost control of quality

-companies didn?t invest in systems and processes

-companies hired inexperienced people or the wrong

people

-companies were so eager to grow that they picked the

wrong real estate locations.

-companies didn?t have the discipline to walk away from a

site if they couldn?t make the economics work.

-All of them lost money, they didn?t use their years of

losses to build a strong foundation for growth.

You can?t create a world-class enterprise without investing it.