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Beschreibung
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 01. Januar 2013 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 235 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349444571 |
| Auflage | 1st ed. 2013 |
| Seiten | 163 |
Schlagwörter
Business Strategy and Leadership, Businesskommunikation und -präsentation, Corporate Communication, E-Business, E-Commerce: geschäftliche Aspekte, Innovation and Technology Management, International Business, Internationale Wirtschaft - Internationales Management, Management: Innovation, Marketing, Marketing und Vertrieb, Strategisches Management
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