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Beschreibung
Our work in this volume attempts to discover the significance of iconic, linguistic and plastic signs as advertising messages on the posters of the telecommunications company Vodacom Congo. Knowing that every advertising message is not innocent, it is conceived and emitted for a very specific purpose: to provoke some kind of well-studied reaction in the target (consumers, receivers). We used the semio-pragmatic method to analyze our corpus.
Posters leaving from 2013 to 2015
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | 06. Juli 2023 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 143 Gramm |
| Format | Softcover |
| ISBN-13 | 9786206215028 |
| Seiten | 84 |
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