The Role of Public Relations in India

The public relation in simple terms can be defined as relationship communication with the public. Here we are concerned with a relation that is targeted at specific public, through specific medium and for achieving specific goals. This kind of relationship is needed right from an individual to an institution, from local level to international level organizations. PR simplified definition is ¿It is a two-way communication based on complete, truthful information and knowledge aiming at relieving tension and promoting mutual harmony¿. One of the earliest definitions of PR was coined by Edward Bernays (1891-1995) an American consultant to business and government. According to him ¿public relation is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance¿. Professor Sam Black (1915-1999) defines the PR as the primary function of PR is to build up mutual consensus based on truth, knowledge and complete information.