The ROCE approach

"In many ways, setting up or restructuring a business seems like a job for professionals. Yet entrepreneurship is the most common thing shared by people in every area of their lives. Which is why we often associate it with the desire to "do something". But Entrepreneurship goes beyond that and can be seen as a journey, a path that the author wants to share with his readers. There is no diploma for being an entrepreneur, so diverse are the aptitudes, skills and abilities required. This book sometimes takes on an important psychological dimension as the basis for all the analysis it contains. Above all, it seeks to provide pragmatic motivation for the proposals made. In reality, these are life experiences that are told in a light-hearted way, despite the depth of the discourse. This book will undoubtedly edify you, because the author, through his scrutiny of the professional world and the life of a company, has made visible all the firmaments of the social and other links that come into play in the creation of a company.