The Representation of Rurality as depicted in Ram's 2013 Super Bowl 'Farmer' Commercial

Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 2,0, Friedrich-Alexander University Erlangen-Nuremberg (Institut für Amerikanistik), course: 'Rural America', language: English, abstract: This seminar paper will comprise three parts. First, in order to provide a basis for the

upcoming analysis, there will be a theoretical part, containing general facts on myths

and rurality, as well as two specifically addressed rural myths. After that, there will be

an application part in which the afore-mentioned rural myths will be applied to Ram's

'Farmer' commercial. Finally, there will be a chapter on the negative side of this

advertisement, addressing some ofthe arisen controversies and problems.