THE RELEVANCE GAINED BY THE COMMUNITY MANAGER

Considering that this year 2023, and obviously the last 2 decades, the internet is a globalized and indispensable tool not only for academic, informational or entertainment purposes, but for the generation of profits or economic income by offering products or services digitally, this through different platforms that allow the exposure, promotion and advertising of such products or services, that is why this monograph seeks to capture the need and importance of having either a professional in Community manager or digital media management as well as entrepreneurs, owners or managers of commercial enterprises whether physical or digital need to have knowledge about digital media management, taking advantage that this year artificial intelligence still does not exploit its full potential.