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Softcover - 9781349467792
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Beschreibung
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Drive Growth and Innovation by Learning from Your Customers
Drive Growth and Innovation by Learning from Your Customers
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 01. November 2013 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 397 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781137348913 |
| Auflage | 2014 |
| Seiten | 192 |
Schlagwörter
Businesskommunikation und -präsentation, Corporate Communication, Customer Relationship Management, Development Economics, E-Business, E-Commerce: geschäftliche Aspekte, Entwicklungsökonomie und Schwellenländer, Kundendienst, Market Research and Competitive Intelligence, Marketing, Marketing und Vertrieb, Marktforschung
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