Autorenfreundlich Bücher kaufen?!
Beschreibung
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 23. November 2004 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 351 Gramm |
| Format | Softcover |
| ISBN-13 | 9780333689530 |
| Auflage | 2005 |
| Seiten | 262 |
Schlagwörter
Europa, European Politics, Kommunikationswissenschaft, Kulturwissenschaften, Marketing, Marketing und Vertrieb, Media and Communication, Medienwissenschaften, Political Communication, Political Science, Politik und Staat, Politikwissenschaft und politische Theorie, Politische Strukturen und Prozesse, Sociology of Culture, Soziologie
Bekannt durch
