The personalisation of news and online interactivity features

This research identifies the forms of interactivity and personalisation of the Flipboard application, the factors that have driven the customisation of content in web journalism and the importance of personalisation for the user. In addition, the relationship between creation rights and content remixing on Flipboard is verified. The research was based on authors such as Lemos (2004), Lévy (1999), Palácios (2002), Prado (2011), Primo (2011), among others, and was based on a bibliographical survey of these and other authors who work with the theme of web journalism and cyberculture. Field research was also carried out in order to understand how the personalisation and interactivity resources are seen and used by the application's users.