THE NECESSITY TO EXPLOIT THE ECONOMIC NETWORK'S SYNERGISTIC POTENTIAL

The synergistic gravity equation model represents a synthesis of the factors and motivations which determine the economic decision makers to create synergistic functional networks and to outline strategies for obtaining real synergy effects, respectively. To put it mildly, this model, abbreviated with SYNGEqM, reflects the totality of the endogenous and exogenous factors, variable in time, which serve as cause for entrepreneurial actions with comprehensive synergistic connotations. The necessity to elaborate this model consists in the imperative of raising awareness among economic actors and academic research groups about the real existence of the synergy phenomenon in the entrepreneurial empiricism. This phenomenon, though still ¿non-accounted¿ in the current economic statistics, represents a real source for obtaining an unconventional competitive advantage, able to ¿disturbe¿ (in the sense of surprise) the late competitive game rules.