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Beschreibung
This book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.
How generations X, Y and Z are dealing with technology...
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | November 2023 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 197 Gramm |
| Format | Softcover |
| ISBN-13 | 9786206860426 |
| Seiten | 120 |
Schlagwörter
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