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Beschreibung
"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"--
How High Performers Overcome Customer Indecision
Details
| Verlag | Penguin Publishing Group |
| Ersterscheinung | 20. September 2022 |
| Maße | 23 cm x 16 cm x 2.7 cm |
| Gewicht | 437 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780593538104 |
| Seiten | 256 |
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