The Influence of Health Communication Campaigns in Rwanda

The study focuses on the influence of health communication campaigns on perceptions of women on family planning methods in Rwanda. Inadequacy of health communication campaigns would influence negative perceptions of women on family planning, which would lead to problems including unmet needs. An estimated 225 million women in developing countries would like to delay or stop childbearing. Nineteen percent of currently married women in Rwanda have an unmet need for family planning. Health communication campaigns play a big role in addressing the lack of information, fear, cultural or religious opposition, users and providers. However, if health communication campaigns are not run well, objectives are not attained.The overall objective of this study was to examine the influence of health communication campaigns on perceptions of women on family planning methods in Rwanda. Specific objectives include assessing the influence of health communication messages on perceptions of women on family planning methods in Rwanda and establishing the influence of health communication channels on perceptions of women on family planning methods in Rwanda.