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The Influence of E-Commerce, Prices and Design on Purchasing Decision

The Influence of E-Commerce, Prices and Design on Purchasing Decision

von Nurul Nadzfah Nanda
Softcover - 9786200248411
54,90 €
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Beschreibung

Based on the results of Test-F simultaneously, it can be seen that e-commerce, product pricing and product design has significant positive effect on purchasing decisions. Based on the results of the partial t-test, it can be seen that e-commerce has positive and significant influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the price of the product and a significant positive influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the design of the product and a significant positive influence on purchasing decisions

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 19. September 2019
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 203 Gramm
Format Softcover
ISBN-13 9786200248411
Seiten 124

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