Autorenfreundlich Bücher kaufen?!
Beschreibung
The mind-set of consumers affects cognitive appraisals and emotional responses to salesperson behavior. A congruency mechanism operates during a sales encounter between the consumer and the salesperson. When congruency between mind-set and selling behavior is present, positive cognitive and emotional responses are triggered. When incongruency is present, negative cognitions and emotional responses are triggered. Understanding the congruency mechanism leads to more effective use of selling behaviors.
An Examination of Consumers'' Cognitive and Emotional Responses to Salesperson Behavior
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 14. November 2010 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 173 Gramm |
| Format | Softcover |
| ISBN-13 | 9783843365031 |
| Seiten | 104 |
Schlagwörter
Bekannt durch
