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Beschreibung
The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists¿ perception and looks at the effects which can be achieved by advertising.
A destination related analysis
Details
| Verlag | AV Akademikerverlag |
| Ersterscheinung | 18. Mai 2016 |
| Maße | 22 cm x 15 cm x 0.4 cm |
| Gewicht | 96 Gramm |
| Format | Softcover |
| ISBN-13 | 9783639725704 |
| Seiten | 52 |
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