The importance of institutional communication

Communication, in its various forms, enables the company to make itself known, to maintain good relations with its customers and to promote its products and services. CEET has a duty to inform the population about what it does, its existence and its socio-economic importance in the country. It is in the interest of enlightening the population and solving the problems they face in this regard that we chose institutional communication as our theme. We did not only make criticisms but we proposed a communication plan that will allow CEET to promote its image in society. The diversity of the work accomplished made us realize the importance of the quality of communication within the company. Thus, we propose to CEET to improve its actions and to make its means of communication very effective for a good communication; to allow the public or the population to be in perfect relation with CEET what allows to make effective the actions led by it. Finally, we hope that the suggested actions will transform its image.