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Beschreibung
The research is aimed at identifying whether the celebrity endorsement has an impact on consumers (aged 15-25) purchase behavior. The other intentions of this research are to establish how multiple brand endorsement impacts purchase intentions of consumers, and whether scandals that celebrities are involved in, have an impact on purchase intentions of consumers. The author has undertaken the primary research through survey to collect the data and analyze the results.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 28. Juni 2016 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 107 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659913686 |
| Seiten | 60 |
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