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Beschreibung
As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company¿s set goals. This study examines the influence of social media marketing on the traffic to a company¿s website and the subscription to its service. Additionally, the impact of a firm's resources on social media and the resulting challenges a business face, are investigated.
A Mixed Research Study
Details
| Verlag | AV Akademikerverlag |
| Ersterscheinung | 12. Juni 2017 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 197 Gramm |
| Format | Softcover |
| ISBN-13 | 9783639840919 |
| Seiten | 120 |
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