The Impact Of Security Measures On Enhancing Customer Satisfaction

Global security concerns have necessitated enhanced security measures in public spaces, including shopping malls, due to the prevalence of terrorism, organized crime, cyber threats, and other security issues. This research aims to address this knowledge gap by examining the relationship between security measures and customer satisfaction in shopping malls, with a specific focus on Juja Mall in Kiambu County, Kenya. The objectives are to assess the impact of security personnel presence on customer satisfaction with security services, analyze the effect of technological security measures (e.g., surveillance cameras, access control systems) on customer satisfaction, and examine the impact of physical security infrastructure (e.g., lighting, fencing, emergency exits) on customer satisfaction at Juja Mall. A sample size of 385 participants was distributed across different target groups as determined by calculations, enabling a comprehensive analysis of the study objectives. Findings from the study at Juja Mall reveal nuanced customer perceptions regarding the impact of security personnel presence.