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Beschreibung
Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 21. November 2014 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 209 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659641916 |
| Seiten | 128 |
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