The Impact of Devaluation on Business Performance

The objective of this study was to assess the impact of the 2016 Naira/FCFA devaluation on market performance in the Bamenda food market the case of tomato dealers. This study used primary and secondary data that was collected from tomato dealers and customers. Profits of tomato dealers before and after devaluation were analysed. Paired sample t test were used to determine the difference between market performance before and after devaluation over the period 2015-2017. The findings of this study concluded that the 2016 Naira/FCFA devaluation greatly impact financial performance. However we found no significant evidence that the devaluation affected the operational performance. There was also evidence of enhanced customer satisfaction. We recommended that, Policy makers create an enabling environment to maintain and sustain a stable market performance that is resistant to external shocks.