The Impact of Covid-19 on Fish Retailing Industry in India

The success of retailing depends on the timely delivery of goods and services demanded by consumers at price that are competitive and affordable. Retail outlet is a comfortable place for the consumers to buy fish products. However, Covid 19 a global pandemic which has made billions of people to stay at home and close down of the shops continuously may affect the retailers financially who depend on this business as a primary income. But it also paves a path for new opportunity like online marketing of fish products. Consequently, the researcher decided to make a study on the impact of COVID-19 in fish retailing industry. Moreover, the researcher wanted to make a comparative study with special reference to Madurai and Dindigul districts, Tamilnadu, India.