Autorenfreundlich Bücher kaufen?!
Beschreibung
An organization¿s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence in the full range of products and activities associated with a particular company. This study envisages the relation between Brand Equity and Brand Preference.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 18. August 2020 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 149 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202787932 |
| Seiten | 88 |
Schlagwörter
Bekannt durch
