Weitere Formate
Softcover - 9783031372025
192,59 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.
The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.From Technological Sustainable Innovation to Mobility Servitization
From Technological Sustainable Innovation to Mobility Servitization
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 11. November 2023 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 458 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031371998 |
| Seiten | 244 |
Schlagwörter
Herstellerinformationen
Bekannt durch
